TERMS & CONDITIONS

Last Updated: June 2026

INTRODUCTION

These Terms and Conditions (“Terms”) govern access to and use of the website, digital platforms, registration systems, and related services operated by S S G Event Management, also operating under the brand name Samswek Global, including its verticals such as The Souk and Al Khuzamaa Event (collectively referred to as the “Company”, “we”, “us”, or “our”). By accessing or using this website, you agree to be legally bound by these Terms. If you do not agree, you must discontinue use immediately.

ELIGIBILITY

By using this website, you confirm that:

• You are at least 18 years old or using under legal guardian supervision
• You have legal capacity to enter into binding agreements
• All information provided is accurate and complete
• You comply with all applicable UAE laws and regulations

SCOPE OF SERVICES

The website may provide information and services related to:

• Events, exhibitions, conferences, and activations
• Ticketing and registrations
• Sponsorship and exhibitor opportunities
• Brand collaborations and partnerships
• Venue and retail/event space management
• Communication and marketing activities

All content is for informational purposes unless explicitly confirmed in a written agreement.

ACCEPTANCE OF TERMS

By using the website, you agree that:

• These Terms, Privacy Policy, and Cookie Policy apply to you
• The Company may update policies without prior notice
• Continued use constitutes acceptance of changes

USER OBLIGATIONS

You agree NOT to:

• Use the website for unlawful purposes
• Provide false or misleading information
• Attempt unauthorized access to systems or data
• Introduce malware, viruses, or harmful code
• Copy or exploit content without written permission
• Interfere with website security or performance

REGISTRATION & EVENT PARTICIPATION

• Submitting a form does not guarantee acceptance
• All registrations are subject to approval
• The Company reserves the right to reject or cancel registrations
• Event participation is subject to availability and compliance requirements
• Additional event-specific terms may apply

PAYMENTS

Where applicable:

• Payments must be made in AED unless stated otherwise
• Third-party payment gateways may be used
• The Company is not responsible for banking or gateway delays
• Transaction fees, taxes, or charges may apply

Refund Policy

• Refunds are subject to event-specific rules
• Certain services may be non-refundable
• Administrative charges may apply
• Cancellation must be requested in writing

MARKETING & COMMUNICATION

By using the website or submitting forms, you agree that:

• We may contact you via email, phone, or SMS
• Marketing communications may be sent unless opted out
• You may unsubscribe at any time

INTELLECTUAL PROPERTY

All content is owned or licensed by the Company, including:

• Logos, brand names, and identities
• Event concepts and production formats
• Website design, text, graphics, and media

You may not copy, reproduce, or commercially use any content without written consent.

THIRD-PARTY SERVICES

The website may integrate or link to:

• Payment processors
• Social media platforms
• Event partners and sponsors
• Analytics and marketing tools

We are not responsible for third-party content or services.

LIABILITY LIMITATION

To the maximum extent permitted by UAE law:

• We are not liable for indirect or consequential losses
• We do not guarantee uninterrupted website operation
• Event participation is at your own risk
• Our total liability is limited to the amount paid (if any)

INDEMNITY

You agree to indemnify the Company against any claims arising from:

• Misuse of the website
• Breach of Terms
• Violation of laws
• Infringement of third-party rights

FORCE MAJEURE

We are not liable for failure due to events beyond our control, including:

• Natural disasters
• Government actions
• Pandemics
• Venue unavailability
• Technical or infrastructure failures

TERMINATION

We may suspend or terminate access without notice if:

• Terms are violated
• Fraud or abuse is suspected
• Required by law or regulation

POLICY INTEGRATION

This document must be read in conjunction with our:

• Privacy Policy
• Cookie Policy
• Ethics and Integrity Policy

GOVERNING LAW

These Terms are governed by the laws of the United Arab Emirates. Disputes shall be subject to the courts of Dubai, UAE.