Privacy Policy

Last Updated: February 2026

This Privacy Policy is issued by S S G Event Management, operating under the brand name Samswek Global. It also applies to all related business verticals, including The Souk and Al Khuzamaa Event.

Introduction

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you interact with our websites, digital platforms, events, exhibitions, services, or communications.

We are committed to safeguarding personal information in compliance with applicable laws, including the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and relevant local regulations.

Scope of This Policy

This Policy applies to:

• Visitors to our websites and digital platforms
• Event attendees, exhibitors, vendors, sponsors, and partners
• Clients engaging our services
• Users interacting with our marketing campaigns or communications
• Applicants and business contacts

It covers all services under Samswek Global, The Souk, and Al Khuzamaa.

Information We Collect

We may collect the following categories of personal data:

Personal Identification Data

• Full name
• Email address
• Phone number
• Nationality and identification details (where required for events or compliance)

Professional and Business Information

• Company name
• Job title
• Business contact details
• Industry information

Event-Related Information

• Registration details
• Attendance records
• Ticketing and access credentials
• Preferences related to exhibitions or weddings/events

Technical and Usage Data

• IP address
• Device information
• Browser type
• Website interaction data
• Cookies and tracking technologies

Payment Information

• Billing details (processed securely via third-party payment providers; we do not store full card details)

Purpose of Data Collection

We collect and process personal data for the following purposes:

• Organizing and managing events, exhibitions, and weddings
• Client onboarding and service delivery
• Communication and customer support
• Marketing and promotional activities (subject to consent where required)
• Improving services and user experience
• Legal and regulatory compliance
• Security, fraud prevention, and risk management

Legal Basis for Processing

We process personal data based on:

• Consent of the data subject
• Contractual necessity
• Legal and regulatory obligations
• Legitimate business interests

Data Sharing and Disclosure

We may share personal data with:

• Internal teams and authorized personnel
• Event partners, exhibitors, sponsors, and vendors
• Service providers (IT, payment gateways, CRM systems, logistics)
• Regulatory or government authorities when legally required

We ensure that third parties adhere to appropriate confidentiality and data protection standards.

Data Retention

Personal data is retained only for as long as necessary to:

• Fulfill the purposes outlined in this Policy
• Comply with legal, tax, and regulatory obligations
• Resolve disputes and enforce agreements

After the retention period, data is securely deleted or anonymized.

Data Security

We implement appropriate technical and organizational safeguards, including:

• Access control restrictions
• Encryption and secure storage systems
• Regular monitoring and audits
• Staff confidentiality obligations

However, no digital transmission or storage system can be guaranteed as 100% secure.

Cookies and Tracking Technologies

Our platforms may use cookies and similar technologies to:

• Improve website functionality
• Analyze traffic and user behavior
• Personalize user experience
• Support marketing activities

Users may manage or disable cookies through browser settings.

International Data Transfers

As part of our operations, data may be transferred or stored outside the UAE. In such cases, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Your Rights

Subject to applicable law, you may have the right to:

• Access your personal data
• Request correction or update
• Request deletion of data
• Withdraw consent (where applicable)
• Object to certain processing activities

Requests can be submitted through our official communication channels.

Third-Party Links

Our platforms may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be reflected with a revised “Last Updated” date. Continued use of our services constitutes acceptance of the updated policy.

Contact Information

For privacy-related inquiries or requests, please contact us.