COOKIE POLICY

Last Updated: February 2026

Introduction

This Cookie Policy (“Policy”) explains how S S G Event Management (“Company”, “we”, “our”, or “us”), uses cookies and similar technologies when you visit or interact with our website, applications, online platforms, digital services, or any other online services operated by us (collectively, the “Website”).

This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions of Use. By accessing or using our Website, and where required by applicable law by providing your consent through our cookie consent mechanism, you acknowledge that you have read, understood, and agree to this Cookie Policy.

Application to Brands, Events and Platforms

This Policy applies to S S G Event Management (Samswek Global) and all of its present and future operations, including but not limited to:

• The Samswek Global brand and corporate website
• The Souk exhibition, marketplace, and related digital platforms
• Al Khuzamaa Event, including wedding and private event services
• All conferences, exhibitions, expos, trade shows, summits, forums, awards, festivals, and corporate or private events
• All event registration systems, exhibitor portals, attendee platforms, microsites, mobile applications, and booking systems
• Any future brands, sub-brands, trade names, or event identities owned, operated, managed, or controlled by the Company

Unless expressly stated otherwise, all references to “Website”, “Services”, “we”, “our”, or “us” include all such brands, events, and platforms.

What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. Cookies enable websites to recognize your device, remember your preferences, improve functionality, enhance security, analyze website traffic, and provide a more personalized browsing experience.

Cookies may be placed directly by S S G Event Managment (“First-Party Cookies”) or by authorized third-party service providers (“Third-Party Cookies”).

Similar Technologies

In addition to cookies, we may use similar technologies, including but not limited to:

• Web Beacons
• Pixels
• Tags
• Software Development Kits (SDKs)
• Local Storage
• Session Storage
• Tracking Scripts
• Log Files
• Device Identifiers
• Browser Fingerprinting (where permitted by applicable law)
• APIs and similar technologies

These technologies perform functions similar to cookies and are governed by this Policy unless otherwise specified.

Categories of Cookies We Use

Depending on how you use our Website, we may use the following categories of cookies.

Strictly Necessary Cookies

These cookies are essential for the operation and security of the Website.

They enable functions such as:

• User authentication
• Session management
• Website security
• Fraud prevention
• Payment processing
• Shopping cart functionality
• Load balancing
• Network management
• Security monitoring
• Protection against malicious activity

These cookies cannot generally be disabled through our systems because they are necessary for the Website to function.

Functional Cookies

These cookies allow the Website to remember choices you make, including:

• Preferred language
• Geographic region
• Time zone
• Display settings
• Login preferences
• User preferences

These cookies improve your user experience but are not strictly necessary.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting information such as:

• Pages visited
• Navigation paths
• Time spent on pages
• Click behaviour
• Device information
• Browser information
• Operating system
• Referral sources
• Session statistics
• Website errors

The information collected is generally aggregated and used solely to improve our Website and services.

Advertising and Marketing Cookies

These cookies may be used to:

• Deliver relevant advertisements
• Measure advertising effectiveness
• Personalize marketing content
• Limit repetitive advertisements
• Build audience segments
• Analyze campaign performance

Advertising cookies may be placed by advertising partners or marketing service providers.

Social Media Cookies

Where our Website includes embedded content or social media integrations, the respective social media platforms may place cookies on your device.

Such platforms operate independently and are governed by their own privacy and cookie policies.

Information Collected Through Cookies

Cookies and similar technologies may collect information including:

• IP address
• Browser type and version
• Device type
• Device identifiers
• Operating system
• Screen resolution
• Language preference
• Time zone
• Date and time of visit
• Pages viewed
• Clickstream data
• Session duration
• Website interactions
• Approximate geographic location
• Referral URLs
• Login status
• User preferences

Cookies generally do not directly identify an individual unless combined with other information that identifies you.

Why We Use Cookies

We use cookies for legitimate business purposes including:

• Operating and maintaining the Website
• Protecting Website security
• Detecting fraud and abuse
• Preventing unauthorized access
• Improving Website performance
• Remembering your preferences
• Providing requested services
• Processing transactions
• Measuring Website usage
• Conducting analytics
• Improving our products and services
• Personalizing content
• Managing customer relationships
• Administering accounts
• Enforcing our legal rights
• Complying with legal obligations
• Supporting customer service
• Maintaining business continuity

Third-Party Cookies

Our Website may permit authorized third-party providers to place cookies or similar technologies.

These providers may include companies providing:

• Website analytics
• Cloud hosting
• Customer relationship management
• Payment processing
• Fraud prevention
• Live chat
• Marketing automation
• Video hosting
• Social media integration
• Website optimization
• Customer support

We do not own or control third-party cookies. Their collection and processing of information are governed by their respective privacy policies.

Cookie Retention

Cookies may be classified as:

Session Cookies

These expire automatically when you close your browser.

Persistent Cookies

These remain on your device until their specified expiry date or until deleted manually.

Retention periods vary depending upon the purpose for which the cookie was placed.

Managing Cookies

Most web browsers allow you to:

• View stored cookies
• Delete cookies
• Block cookies
• Configure cookie preferences
• Receive notifications before cookies are placed

Disabling cookies may affect the functionality of the Website and may prevent access to certain features or services.

The Company accepts no responsibility or liability for any loss of functionality, reduced user experience, inability to access services, or other consequences resulting from your browser settings or your decision to disable cookies.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

Consent

Where required by applicable law, we will request your consent before placing non-essential cookies.

You may withdraw or modify your consent at any time through our Cookie Preferences Centre or your browser settings. Withdrawal of consent does not affect the lawfulness of any processing carried out before such withdrawal.

International Data Transfers

Information collected through cookies may be processed, stored, transferred to, or accessed from countries outside your country of residence. Where required by applicable law, S S G Event Managment will implement reasonable safeguards designed to protect such information.

Data Security

We maintain reasonable administrative, technical, physical, and organizational safeguards designed to protect information collected through cookies from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no website, server, network, software, or method of electronic transmission or storage is completely secure. Accordingly, we do not guarantee absolute security and expressly disclaim any warranty that information collected through cookies will be immune from unauthorized access or cyber incidents.

Disclaimer of Warranties

The Website, all cookies, tracking technologies, analytics services, and related functionality are provided on an “AS IS” and “AS AVAILABLE” basis. To the fullest extent permitted by applicable law, S S G Event Managment expressly disclaims all warranties, representations, guarantees, and conditions of any kind, whether express, implied, statutory, or otherwise, including but not limited to warranties of:

• Merchantability
• Fitness for a particular purpose
• Accuracy
• Reliability
• Availability
• Compatibility
• Security
• Non-infringement
• Continuous or uninterrupted operation

Limitation of Liability

To the fullest extent permitted by applicable law, S S G Event Management, its affiliates, shareholders, directors, officers, employees, representatives, contractors, consultants, licensors, successors, assigns, and service providers shall not be liable for any direct, indirect, incidental, consequential, special, exemplary, punitive, or economic damages, including but not limited to:

• Loss of revenue
• Loss of profits
• Loss of goodwill
• Business interruption
• Loss of business opportunity
• Data loss
• System failures
• Cybersecurity incidents
• Unauthorized access
• Device malfunction
• Browser incompatibility
• Cookie deletion
• Advertising errors
• Analytics inaccuracies
• Third-party actions
• Network failures
• Technical interruptions
• Service outages

Nothing in this Policy excludes liability that cannot lawfully be excluded under applicable law.

Indemnification

You agree to indemnify, defend, and hold harmless S S G Event Management, its affiliates, directors, officers, employees, representatives, contractors, consultants, licensors, successors, assigns, and agents from and against any claims, actions, proceedings, liabilities, losses, damages, penalties, costs, expenses, and reasonable legal fees arising out of or related to:

• Your use or misuse of the Website;
• Your breach of this Cookie Policy;
• Your violation of any applicable law or regulation;
• Your infringement of the rights of any third party;
• Your interference with or circumvention of the Website’s security or cookie mechanisms; or
• Any fraudulent, unlawful, negligent, or unauthorized activity conducted through your use of the Website.

Changes to This Policy

We reserve the right, in our sole discretion, to amend, revise, modify, replace, or update this Cookie Policy at any time without prior notice unless otherwise required by applicable law.

Any changes become effective immediately upon publication on the Website.

Your continued use of the Website after publication constitutes your acceptance of the revised Policy.

Governing Law and Jurisdiction

This Cookie Policy shall be governed by and construed in accordance with the laws of the United Arab Emirates and the Emirate of Dubai, without regard to conflict of law principles. Any dispute arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the competent courts of Dubai, United Arab Emirates, unless mandatory applicable law provides otherwise.

Severability

If any provision of this Cookie Policy is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

Entire Agreement

This Cookie Policy constitutes the entire agreement between you and S S G Event Managment concerning the use of cookies and similar technologies and supersedes all previous versions relating to the same subject matter.

Contact Information

If you have any questions regarding this Cookie Policy or our use of cookies, please contact us. We will make reasonable efforts to respond to legitimate inquiries within a reasonable period, subject to applicable law.